Some store owners would think that the lowest-performing products are the ones that need testing first. However, you’d want to consider testing the ones with consistent, significant traffic of buyers.
However, if you want to explore more revenues do not hesitate to shake the tree, you can also run tests on your best-selling merchandise and Trident AB can help you on that.
You can always start with a simple thought process. Here are the variables that you need to consider:
- Pricing - See what happens if you increase or decrease the pricing of your product
- Product Photos - See if your buyers react to photos that show just the product itself or will it have more impact if you show people actually using the product in the photos?
- Product Description - Is it directed more towards the features/benefits? Is your description telling a store leading to connecting to your target market? Is your product description too technical? Does it lack relevant information?
- Product Name - You can always play around with this, try adding words that could attract your target market. Is your product title too short or too long?
When making a test, we recommend that you change one product attribute per test, this way, it could help you set apart components that cause the results to change and help you make an informed decision in picking the winner.
If you test on a number of attributes at the same time, you won't be able to identify which factor caused the change: Is it the price? Is it the product description? Is it the photos?.
What should I take note of when running a product test?
What type of photos should I use for my product for testing?
How do I create a product description?
Can changing the product name have an impact on my test?