Trident AB is for eCommerce store owners who want to increase the conversion of their products but do not have enough time or the means to invest in additional people to conduct statistically backed tests to find the perfect combination of product attributes that will result in the best conversion.
Trident AB helps individuals, teams, and companies test out user behavior when it comes to product purchase, it can help pinpoint what makes an impact when deciding to buy or view a product and this is done through data collection and running real-time tests.
As an example, an eCommerce store owner would like to improve their sales on a particular product. In order to achieve that goal, they can try A/B testing changes to the product name, visual imagery, product description, and pricing.
Testing one attribute at a time helps in determining which changes had an effect on buyers' behavior, and which ones did not. Over time, the effect of multiple winning changes can be combined from these experiments to demonstrate the measurable improvement of the new winning content over the old one.
How can Trident AB help eCommerce store owners?
What does AB testing do?