Test your ideas with different customers to see which ones convert the most.
Your product page is the final step in the sales funnel before a potential customer makes a purchase.
The content you choose will make the difference between your customer feeling confident and ready to buy… or heading to a competitor’s site to shop around.
But how do you find the right words and images to elicit the “buy now” response from your target?
No marketer in history has found the answer to that question.
This is why you need to constantly test new content and ideas to understand what converts.
This is called A/B testing, and it’s one of the most important tools in a marketer’s toolbox.
What is A/B Testing?
A/B testing is comparing two product pages in real-time with real customers to see which one performs better.
If you have two good ideas for your product page, the best way to know which one is better is to test them both.
So, you make product page A and product page B. Send randomized traffic to both and see which one converts more.
The winner is your new product page.
A few weeks later, you may have a new idea. Time to test again!
Never forget the golden rule of A/B Testing: Always Be Testing.
How A/B Testing Skyrockets Conversions
Your content can always be better. Your images can always be more enticing.
A/B testing gives you the data you need to continuously improve your messaging until you hit the nail on the head (conversions to the moon).
Let’s see an example of a brand that nailed it.
Electronic Arts hoped to promote pre-orders of a game in one of its most successful franchises, Sim City. They created an extra incentive on the product page, offering a $20 discount on a future purchase to those who pre-ordered the game.
They A/B tested this page with a more straightforward design without the added incentive.
EA discovered that the straightforward product page boosted conversions by 40%.
Customers didn’t need an incentive. They just wanted the game. The coupon added a roadblock on the way to the buy button, and it reduced sales.
This is the sort of counterintuitive perspective that can only be learned from A/B testing.
Not only did this help increase profits, but it saved EA from giving out thousands of $20 coupons, boosting profits even more in the long run.
What is the Best Way to A/B Test Product Pages?
TridentAB is the easiest way to AB test product pages on your Shopify site.
It’s so easy that you can start A/B testing right now.
All you have to do is:
- Click the products you want to test
- Edit the product fields you want to test
- View results in real-time on the TridentAB dashboard
- Implement the winning page with a click
Unlike A/B testing marketing suites that cost hundreds per month, TridentAB lets you A/B test what you want, when you want—-for FREE.
Install the TridentAB app to get started.