During your A/B test, some of your visitors will see your original product (your Variant A, which is not editable) and some will see your Variant B (the edited version).
Your Variant A is your product listing "as-is". Your "Variant A" cannot be edited. It represents your current product information. To edit your "Variant A", head to the Product section in Shopify.
Variant B is where you can make your changes (these will be the aspects you'll be testing during your A/B test). After editing your product listing's Variant B, please click the Next step.
The "Period" view allows you to select the duration of your test. When will it start, when will it end and how often (the frequency) will TridentAB alternate between your Variant A (your current listing) and Variant B (your modified product listing)?
In this example, I'll be running my test for 30 days, changing from Variant A and B every 30 minutes. This will give me 1440 switches between my control listing (variant A) and my variant B.
Please note that by testing different prices on your product, it is possible that a "Switch" between variants happens at the same time as your user has this product in their cart.
In order to mitigate this risk, we do not recommend setting the frequency to less than 60 minutes if you're testing a price change. As a result, we've set 60 minutes as the minimum frequency for this test. By doing so, we'll be minimizing the risk that this issue occurs.
If this happens, your visitor may end up checking out at a different price than what they saw initially when adding the product to their cart. Use this function carefully and only for the duration needed to identify your optimal pricing.
Keywords:
How can I edit Variant A in my product listing?
What is the recommended minimum frequency for A/B testing price changes to avoid issues with cart pricing?