Hey there! We know you're eager to test out different variants for your product, but right now we recommend focusing on a baseline comparison methodology to make steady improvements to your listings. Let us explain why we suggest testing just two variants at a time.
Here's the idea: You want to have your current best-performing variant as your benchmark, your go-to for comparison. This allows you to see how a new test group performs against your tried-and-true champion.
Now, you might be wondering why we limit the number of test groups. Well, the thing is, when you have multiple test groups, it can actually dilute the statistical significance of the test. In simpler terms, it means that the results may become less reliable and harder to draw meaningful insights from.
You see, most stores wouldn't be able to gain valuable insights from multiple test groups because it requires a large amount of traffic and data to reach meaningful conclusions. By focusing on two variants, you can keep things manageable and obtain clearer results.
But here's the exciting part: We have plans to introduce the ability to test multiple variants in the future, especially for high-traffic stores. So, if you're itching to try out more variants, hang in there! We're working on it.
In the meantime, we recommend sticking to the baseline comparison methodology with two variants. This way, you can make informed decisions and steadily improve your listings without overwhelming yourself with too much data.
We hope this explanation helps you understand why we suggest testing just two variants for now. If you have any more questions or need further assistance, feel free to reach out. Happy testing and good luck with your product!
Remember, keep it simple and stay focused. You've got this!